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CSRD Reference
G1 - Business Conduct
SalMar is committed to responsible marketing and transparent communication. As a food producer, SalMar recognizes its responsibility to provide accurate, clear, and verifiable information about products, operating practices, and food safety. This policy ensures that all marketing activities uphold ethical standards and comply with applicable laws.
This policy applies to all external communication and marketing activities conducted by SalMar, including sponsorships, advertising, and public statements.
The Board of Directors holds ultimate responsibility for compliance with marketing standards. Executive management ensures that all marketing practices align with SalMar’s values and legal requirements.
Employees involved in marketing must ensure that all claims are factual, verifiable, and compliant with relevant legislation. Managers approve sponsorships and marketing campaigns to ensure alignment with SalMar’s vision and ethical guidelines.
Marketing activities are reviewed regularly to ensure compliance with national and international regulations. Documentation of claims and supporting evidence is maintained for all campaigns.
SalMar’s strategy focuses on transparency, accuracy, and education. Marketing practices aim to inform society, customers, suppliers, and partners about both the benefits and challenges of aquaculture.
The following sections outline the Group’s most material risks, along with strategic targets established.
False representation
SalMar may face situations where external parties falsely claim to represent the company, either in connection with fraud or scam attempts, or through misleading marketing and communication presented as originating from SalMar. Such incidents can confuse customers, damage brand trust, and undermine the credibility of the company’s official messaging.
SalMar enforces zero tolerance for misleading or unethical marketing practices. All communication must comply with legal requirements, be fact-based, and avoid targeting individuals under 18 years of age for sales purposes.
SalMar ensures that all marketing content is accurate, verifiable, and compliant with relevant legislation. Claims are supported by scientific evidence or best practice. Sponsorships are limited to organizations and activities aligned with SalMar’s vision and values. Marketing must never discredit competitors or collaborators and must avoid targeting minors.